Bristol Ladies football seek spnsorship deal
Televised coverage of FA Superleague offers global exposure...
Read more
Olly Barkley photo shoot for RhinoGB
England ace becomes the new face of RhinoGB...
Read more
Heritage Stones campaign is a winner
Brighton & Hove Albion FC plan for new stadium initiative...
Read more
Nuneaton Town FC gets a brand make-over
Blue Square Bet North club works hard to keep up with success...
Read more
Iconic Rugby brand launches fashion range
British rugby market leader receives Brilliant response...
Read more
Football book titles get a Brilliant makeover
Sports publishers Know the Score are delighted with results...
Read more
Brighton & Hove Albion Christmas campaign
New catalogue launches festive sales drive...
Read more
Gloucester City FC sponsorship success
Club lands 2010/11 sponsorship deal...
Read more
Brighton & Hove Albion
kit launch

The new club kit campaign...
Read more
Bath City FC engage sponsorship services
Newly promoted Blue Square Bet Premier club, Bath City FC...
Read more
RHINO celebrates
unique anniversary

The authentic rugby
brand celebrates...
Read more
Samba Soccer launches to salsa beat
The UK's most colourful football...
Read more
Joma makes changes
to UK structure

Spanish football brand
looks to revitalise its UK market share.
Read more



Brilliant Orange has landed a main sponsorship deal for Gloucester City FC by negotiating an official partnership package with global brand Olbas.

The deal establishes a close relationship with large local employer, Lanes Health who have an established international market share and a very strong brand portfolio including the highly recognisable Olbas range of products.

Gloucester City FC Chairman Nigel Hughes said “We were delighted when our kit suppliers Samba Soccer (Brilliant Orange) helped facilitate a deal with 'Olbas' for a shirt sponsorship. We hope this is the start of a long and mutually beneficial relationship with Lanes Health, the makers of 'Olbas', as they are a Gloucester company who are thought highly of within the local business community."

Janet Groves, Chairman of Lanes Health commented “Olbas is proud to be the main sponsor of Gloucester City Football Club for the 2010/11 season and delighted that two long standing local organisations have managed to form this partnership.

The range of Olbas products are made by Lanes Health, a local family company with over 75 years history in Gloucester, although, not quite as long as City who actually played on grounds close to our original factory in Horton Road.


Following the difficult years since the 2007 floods, we’re particularly pleased that the new ground share arrangements with Cheltenham Town mean that City will be playing much closer to home.

Lanes Health and Olbas join the loyal City fans in supporting The Tigers in what will hopefully be a very successful season.”

The club will be wearing their new Joma home kit, bearing the Olbas logo on the front, for the very first time on Saturday 7th August when they entertain Newport County at Whaddon Road in a pre-season curtain raiser.

In very tough market conditions, sponsorship deals are becoming more and more difficult to close with even the professional clubs experiencing a diminishing number of opportunities and smaller revenue streams despite the consistent media coverage.

Brilliant Orange are able to play a full role in brokering sponsorship and advertising opportunities for clubs of all statures. We have a unique approach and established formula which, when managed effectively can still deliver the benefits expected from the right commercial partners.

Contact Brilliant Orange now to see how we can help your club with our professional activation services.