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After the successful pre-season kit launch campaign, created by Brilliant Orange Sports Management, the team was invited back to design and produce the clubs merchandise catalogue, aimed at exploiting the main Christmas sales period.

Featuring 40 pages of colour photography, specially commissioned to portray the unique south coast lifestyle and local area, the piece is beautifully printed on a soft, uncoated material.

"The club specifically wanted a piece which reflected Brighton culture, " commented Brilliant Orange Creative Director, Duncan Olner, "and working with the clubs photographer, Paul Hazelwood, we were able to capture some really stylish images."

Paul Camillin from the club added, "This fresh influence from such a dynamic team helps our aim to provide a unique and rewarding experience for our supporters like no other football club."


In addition to the printed brochure, Brilliant Orange also designed and produced an online e-catalogue, web banners, press adverts and other display materals to maximise effectiveness of the campaign.